Logo Questionnaire

Logo Design Questionnaire

Please answer these questions to the best of your ability. The answers will be the foundation to a great design and lead to focused, creative directions. Remember, your answers can always be fun or out of the box!

Your Name*
First Last
Company name, background & short description*
Please write the exact name as you would like it to appear in your logo*

eg. 123Landscaping
What is your tagline (if applicable)? Do you want this in the logo?
eg. "Landscaping at its Best" - No, I do not want it in my logo
What motivated you to start this business or organization?
What are the long-term goals of business or organization?
If you had to describe your business or organization in one word, what would it be? Why?
Do you have any main competitors? Please list their websites if possible.
What are your thoughts about your competitors logos? How do you want your logo to differ from their logos?
Do you have a company mission statement?
Who is your primary target audience? Who are you trying to reach?
What adjectives best describe your desired logo?
(No limits here, the more the better!)
What feeling or message do you want your logo to convey to those who view it?
Do you have any color preferences?
What do you want this logo to accomplish?
e.g. "More publicity, awareness, inform"
Where will the logo design be used?*
- Website
- Online Advertisement
- Business Card
- Stationary/Letterhead
- Signage
- T-shirt
- Other apparel (embroidered)
- Other
select all that apply
If other, please list
What is the most important application for your logo?

(Business Card, Website, Signage, T-shirt, etc.)
Do any existing logos appeal to you and why? If so, please provide a link to a picture of each logo.*