Stunning Typography Marketing Examples
One of the most interesting visual design elements is typography. After all, this is where the message is clarified and the entire visual piece’s purpose is driven home. But even more interesting is when typography is the centerpiece. Marketing initiatives have shown us many excellent examples of typography acting as the primary focus. Even so, this can be a serious challenge. Balancing the supporting graphics with the primary typographic elements is no easy task, whether the design is for brochures or a website.
This collection of 20 examples of typography demonstrate some incredible designs that either use typography alone or the typography elements are key to the design itself. This ranges from minimalist designs to intense 3D direction. Enjoy and don’t forget to tell the authors you appreciate their work!
Optimum Health – Never Eat More Than You Can Lift
Huawei – Finger Fun
Skittles – Enjoy Your Mind Now
Western Riverside – Recycle
Intelligence Squared – Debate
Bonux Ace – Chocolate
Gulf News – Second Thing in the Morning
US Preventive Medicine – Cobra
IKEA – Pimp
Bombay Red Cross – Martin Luther King
Jung von Matt – Anatomy of a Great Idea
Complot Creativity School – “H”
Toyota – Efficiency
Rogaine – Thinner
Cholayil Medimix Soap – Assembly Line
7 – Eleven – Slurpee: Summit
Mint Museum of Tays – Tin Toys
Friends 91.9 FM – Victoria
Zippo – Technology
US Preventive Medicine – Shark
So which of these designs worked? Did any of these designs fail to focus the viewer on the typographical elements with over-the-top graphics?